Several hundred companies, governments, and civil society and non-governmental organizations have committed to zero deforestation initiatives. However, all may not have fully realized the enormousness and complexity of the challenge in committing to zero deforestation, and it appears that some did not know exactly what they stepped into. What is clear though, is that this endeavour is very much at the initial stage of development, and early work and experimentation is showing the way to putting in place what is needed.